it doesn’t matter how passionate you are about audio, or video, or whatever content area you specialize in. If you don’t understand the human at the other end of the screen or speaker, you will never succeed.

hotelier Ian Schrager calls it “one plus one equals three.” You build something most people will hate but a few people love—and love enough to tell their friends about. For a podcast, that means having as clear a picture about your topic area, point of view, and ideal listener (yes, listener—singular) as you possibly can, and making the podcast tha

the only way to maintain a competitive advantage in the media and entertainment business is to continue knowing more about your audience than the competition does.