After the watch-time transition, beauty gurus shot up in YouTube’s charts. Nilsen could post ten- or fifteen-minute-long videos with relatively little editing.
Somewhere between the late 2000’s aggregator sites and the contemporary For You Page, we lost our ability to curate the web. Worse still, we’ve outsourced our discovery to corporate algorithms. Most of us did it in exchange for an endless content feed.
In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?
This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more