This is the natural trap in organizations. Executives want employees to change, and employees wait on their leaders. Parents want change in their children, and children wait for the same in their parents. Spouses wait on change in each other. Everyone waits. So nothing happens.

Put supportive structures, practices, and processes in place (lower-right quadrant) Ensure that people with moral authority in the company role-model the behavior associated with the culture (upper-right quadrant) Invite people to explore how their personal belief system supports or undermines the new culture (upper-left quadrant)