Journalists will learn influencing isn’t easy

Who will we even consider to be creators? I see two trends having an impact here. First, the line between mainstream and digital talent will fade away: not so much through creators ‘breaking through’ into the mainstream (a narrative that already feels out-of-date), as through the opposite - talent that has (or would have) found an audience through ... See more

Creators as influencers want to know how to spark and grow engagement as well as how to get paid for their efforts. The most successful also wonder how to scale themselves and not be relegated to being paid arithmetically — i.e. paid by the hour or one-off projects/tasks.

Journalists might want to be under a brand instead of on independent platforms

An interesting theory: We’re entering an age where top-tier journalists are finally going to get paid what they’re worth by branching off and doing their own thing (like Bill Bishop)