The next time you need to efficiently articulate a huge concept—whether it’s about love or business or anything else—zoom in. Zoom in on a specific moment tied to that concept. Focus The Reader’s attention on that one spot. If The Reader can relate, the moment will carry weight. If she can relate, it will tell your story better than you think.

That doesn’t mean changing your topic, or your perspective, or your point of view on your subject matter—that is the podcast you want to make. But it does mean changing how you present that message and killing off everything that isn’t that.