Jony Ive’s first major design since leaving Apple isn't what you’d expect
fastcompany.com
Jony Ive’s first major design since leaving Apple isn't what you’d expect
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
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wallpaper.comwallpaper.comwas willing to speak on the record for this story, preferring to let the work speak for itself—and to preserve the company’s fastidiously cultivated mythology. As a result, this is a story different from any other you’ve ever read about Apple. It is an oral history of Apple’s design, a decoding of the signature as told by the people who helped crea
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Design really peaked with this Mattel Electronics Logo from 1979 https://t.co/nbzbiT8JC1
Outsiders have tended to assume that because cofounder and longtime CEO Steve Jobs was a champion of products in which hardware and software work together seamlessly, Apple itself was a paragon of cross-collaboration. In fact, the opposite was often true. And though Jobs was without a doubt the single most important figure in the company’s history,
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Vocabulary gets in the way sometimes. Design is not just a profession. A customer is not only a person who buys something. A product is not just a physical object or software that you sell.