Join or Die: Digital Advertising in the Age of Automation

There are three reasons why success-based advertising wins the day on the internet: -Customers want it: Advertisers can quickly see if their programs work and easily predict margins using COGS + “bounty fee” model-Solves excess inventory problems: The best way to reduce inventory is through direct-selling, success-based advertising (think 1-800 ads... See more

Friction - People getting comfortable working with DSPs making harder to move budgets later on.

"It's fine to let the machine make all the decisions because they can do it at a much higher frequency and much more often to get the best possible results, but at the moment I don't have enough visibility into all the signals and where to spend my time improving which signals get the best-possible performance."

Defined broadly, ‘ads’ are pieces of paid, targeted media meant to drive user behavior in a specific direction .... Web 3 marketing will be radically different in ways that are hard to imagine now (though we’ll try in a moment), which is why it’s key to get the attribution system right first. With the media cash register in place, the budding web 3... See more