Jobs to Be Done
Assets that describe your strategy. These should describe why you’ve chosen to serve these customers in this way, the evidence you used to make that decision, and the highest leverage ways you can increase the value you create and the value you receive in return. Target customer profilesIssue treesImpact mapsOpportunity/solution treesHierarchy diag... See more
Martin Fowler • Bottleneck #03: Product v Engineering
How do consumers solve their problems today? How would they solve their problems having your product? Would they be happier? Smarter? Feel better? Do you understand how and what will motivate these customers to buy?
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Common tasks during the product discovery phase include: Reading through feature requests Analyzing funnel metrics Interviewing customers Testing concept mocks Discussing long-term strategy Researching competitors Doing market analysis Holding brainstorming sessions Running design sprints3 Discovery is the magic tool for reliably creating successfu
... See moreGayle McDowell • Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager (Cracking the Interview & Career)
The Three Steps to Create Great Value Communications Step 1: Develop Crystal-Clear Benefit Statements—Not Feature Descriptions