Over the past century, technological advancements have massively reduced the cost and time needed to create and circulate content. Though this has liberated artists, consumers are now drowning in a virtually infinite supply of things to watch, listen to and read. The answer to a world where attention is the key constraint, not capital or distributi... See more

So while there’s no limit to the content or formats we can have today, there is a limit to an audience’s time and attention. As Netflix’s CEO Reed Hastings helpfully said a few years ago when asked if he’s concerned about more recent streaming entrants:

So, yes, Hulu is just a tile. But that tile also seems to represent something bigger inside of Disney: the full Disney Plus-ification of everything, as the tech and strategy it built over the last few years percolates out to everything else Disney does. “We zoomed out and took a very long-term approach,” says Aaron LaBerge, the president and CTO of... See more