Jasmine Bina on Prediction & Brand
Our background in recruiting led to the way we approached this problem; Curated is very future-of-work focused, vs. retail-focused.
Li Jin • Challenging Amazon's dominance
To understand possible new meanings, the company steps back and looks at the big picture to see what people could love in a yet-to-exist scenario and how they might receive new proposals.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Personal branding is not a onetime event. You change, the work landscape changes. Everything around you changes. Your brand must evolve to remain relevant.
William Arruda • Digital You: Real Personal Branding in the Virtual Age
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of expectations people have when they interact with you. I like th... See more