
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Creating content with a chance to go viral forces you to stand in a place where you create an entirely new keyword—and supremacy based on originality. And Google seems to love that.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Community Takes All: The Power of Social+ | Andreessen Horowitz
a16z.com
How does social media fit in with online marketing?
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
