Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Questions to Ask When Creating Facebook Micro-Content Is the text too long? Is it provocative, entertaining, or surprising? Is the photo striking and high-quality? Is the logo visible? Have we chosen the right format for the post? Is the call to action in the right place? Is this interesting in any way, to anyone? For real? Are we asking too much o
... See moreGary Vaynerchuk • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Micro-Content + Community Management = Effective Social Media Marketing
Gary Vaynerchuk • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
To put it in boxing terms, you have to jab enough times to build huge visibility, so that the day you do throw a right hook—the day you do try to make a sale, say, with a post that’s not particularly shareable but where the link takes people to your product—it will show up in the maximum number of News Feeds.
Gary Vaynerchuk • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.