Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
He proceeds to share some of the strategies that Buzzfeed has taken to improve the internet and foment good content. Some of these strategies are: -"We listen as much as we speak."
Sriram Krishnan • How to Save the Internet
Therefore, in order to become an effective content-igniter, you must not only create content and build an audience but also employ strategies to overcome user passivity and systematically find individuals predisposed to love and share the content you’re creating. This is perhaps the most overlooked imperative in digital marketing today.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Platforms that manage to provide value with a good mix of entertainment and knowledge are especially powerful. Examples include YouTube, Twitter, Clubhouse, and Reddit.