Is "Social" an Enduring Category or Just a Phase?

On the deflation side, social networks can get less cool as more people join. The canonical example here is what happened to Facebook when parents started joining: all the young people left for Instagram and Snapchat. Social networks need to be analyzed based on more than their network effects... There are three axes for analyses: Social Capital, U... See more

To conclude, as products increasingly go digital and the social aspects gets unbundled out of the offerings, we will begin to see separate social offerings to help customers add these social elements back.