Is Metalabel, From the Former CEO of Kickstarter, the Cure for the Ills of the Creator Economy? | Artnet News

@ystrickler: *What's behind Metalabel?* Metalabel was inspired by specific theories about what the future-now holds: from post-individualism to world-building as self-care to the decline of the creator economy as we know it Here are six core beliefs behind @metalabel_xyz 🧵

According to Goldberg, the record company needed to act like a music publisher for new releases- putting up very little money but not trying to hold artists for long contract periods or to keep as much of the revenue. Advances would be $50k with a 40% revenue share after the advance. Losses in new releases are generally driven by expensive fixed he... See more

A lot of journalists have spilled a lot of ink trying to make sense of MSCHF – is it a company? A brand? An art project? MSCHF is a metalabel whose purpose is to reveal how manipulative capitalism is, using the tools of capitalism and commerce to demonstrate it in new ways every other week. The metalabel structure is crucial to how they function. I... See more

At Decent, we view artist monetization as a question of incentive alignment: how might an artist and their fans share in value jointly created? To answer this question, we need to move beyond patronage.