Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alteramazon.com
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
We now live in a world dominated by technologies based on B. F. Skinner’s vision of how the human mind works. His insight—that you can train living creatures to desperately crave arbitrary rewards—has come to dominate our environment.