Investing in the Experience Economy

The success of the next decade can't be only defined by the level of consumer spending, we will need common spaces of culture that can hold us together, and brands can play a role in making that happen.

In the next decade we will see a new generation of investing brands fight to become the primary brokerage for Millennials and GenZ. Why? Robinhood’s success awakened the investment mindset amongst Millennials/GenZ, and it’s not just equities. It’s trading cards, fine wine, vacation homes, streetwear, and other lifestyle assets turned investments.