Investing in the Experience Economy

Because of our genetic need for community, novelty, and connection, the markets for third places, communities, and experiences are massive. The experience economy is growing four times faster than the consumption economy, Starbucks is worth $103 billion, Country Clubs alone are a $24.5 billion industry in the United State, and the amount we spend o... See more

Loving, whenever in Tokyo, the sensation of so many highly crafted experiences - from eight seat restaurants and tiny bars to owl cafes and artisanal cotton candy shops. Why aren’t there 1000x more of these experiences in all societies? And especially in the USA, what prompted “scale” (more seats, more franchises, more reach at lower cost) as the... See more