Companies like Artland (featured below) have started to roll out VR vernissages that cater to novice investors and art collectors. The idea is to try and kickstart communities around specific art styles, regrouping people that do not necessarily have the resources to travel worldwide several times a year to visit art fairs.

the success of Bayc and Azuki is traceable - clear image positioning, high-quality art production, and finely operated community culture and so on. Such kind of analysis is too much, here not to repeat.