INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES

Vaclav Smil How the World Really Works: The Science Behind How We Got Here and Where We're Going

Adam Grant Are We Too Impatient to Be Intelligent?

Geoffrey A. Moore Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Bryan Lehrer What Happened to the New Internet?