introvert marketing for creative hermits — kening zhu

If you write to please others, you are selling out. You are in the process of audience capture. This way of talking, which is how the fear in me talks, is common—as if writing for an audience and writing for yourself are at odds with each other. I really used to feel like that.

But I no longer think that it is quite right. The relationship between c... See more

Any kind of accomplishment, or output of creativity, or this amazing thing that you’ve done or been able to reach—it’s hard to take credit for it. It’s more that you just tapped into something that’s already there. You’re just allowing something through, like a connection to whatever channel of creativity you’re tuning into. So, you’re just a condu... See more

It needs to be a space where you don’t measure your success by the metrics of more likes, more traffic — but by how deeply and truly you inhabit your own creative essence, in public.

my strategy is this: I create my world, and I wait for people to find it . I wait for them to find me, and resonate — at some deeper level - with the work I do.

this might feel a bit radical, a bit passive, perhaps. it thwarts the urge to be seen by as many people as possible, as quickly as possible