introvert marketing for creative hermits — kening zhu

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

It needs to be a space where you don’t measure your success by the metrics of more likes, more traffic — but by how deeply and truly you inhabit your own creative essence, in public.

Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more

surrender to the cringe

Take a moment to consider why you’ve heeded the call. What’s stopped you from doing the damn thing? A fear of being cringe? A fear of not being good enough?

It's all going to flicker out at some point with everything else.

When you first start out, life will be exactly how it was before you started doing the thing except now t... See more