Interviewing Users: How to Uncover Compelling Insights
“Don’t start with the problem, start with the people, start with empathy.” Once we have empathy for the people who will be using our products, we define our point of view, brainstorm, and start prototyping to discover what we don’t yet know about the problem. This typically results in a reframe, sometimes also called a pivot. A reframe is when we t
... See moreBill Burnett • Designing Your Life: How to Build a Well-Lived, Joyful Life
The key to interviewing well is to distinguish what you are trying to learn (your research questions) from what you ask in the interview (your interview questions).
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“What were you hoping you’d learn, which we didn’t have a chance to cover?” “When you go home and try to put this into practice, what are you most worried about not being able to do?” “Any questions? Everyone has to write down at least one, so take a minute to think through what you’re still keen to hear about.”