Interview with Rory Sutherland: Emotional Efficiency & Reframes
The fundamental difference between the framework I’m proposing and existing ones is that this one parts from the belief that decisions are 100% emotional, and hence puts people at the heart of your company.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Once we understand loss aversion and that many things can be framed as either gains or losses—and that the loss framework is more motivating—maybe we can reframe choices, such as how much to contribute to retirement savings, in a way that will persuade us to act in ways that are more consistent with our long-term well-being.
Dan Ariely • Dollars and Sense
The Strategy
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more