Interview with Rory Sutherland: Emotional Efficiency & Reframes
For a business to be truly customer-focused, it needs to ignore what people say. Instead it needs to concentrate on what people feel.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
If you’re looking toward the long-term goal of getting wealthy, you should ask yourself, “Is this authentic to me? Is it myself that I am projecting?” And then, “Am I productizing it? Am I scaling it? Am I scaling with labor or with capital or with code or with media?” So it’s a very handy, simple mnemonic. [78]
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:
Octopus Energy
They have a software division called Kraken
They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight
“It’s very much about marrying supply and demand.” – Rory Sutherland
They have a