Interview with Rory Sutherland: Emotional Efficiency & Reframes
How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?
They would’ve said, “First of all, we’re going to rewrite ... See more
They would’ve said, “First of all, we’re going to rewrite ... See more
Adam Grant • Are We Too Impatient to Be Intelligent?
Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024
youtube.comRory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology