Instashop
In May, Facebook announced Facebook Shops, a tool to set up online stores on Facebook and Instagram. Shopify is one of the partners, allowing Shopify stores to upload their inventory to Facebook. However, assuming Facebook Shops is successful, this partnership benefits those stores and Facebook, not Shopify.
Juozas Kaziukenas • Shopify’s Pivot to an Integrator
As we graduate beyond the intent-driven model of e-commerce—marked by table-like grids of products, filters, and search bars, there are opportunities to create new experiences that promote the sense of serendipity and fun of shopping in the real world. Indeed, as Ada points out below, Pinduoduo considers itself part e-commerce platform, part entert... See more
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Instagram remains the most influential and vibrant catalog of visual culture on the planet. Unless it somehow blows the opportunity, it should be able to use that to drive discovery and commerce business over the long run.
The New Consumer • The online grocery discovery problem
-Xiaohongshu—which means “Little Red Book”—is like Instagram if Instagram had introduced Instagram Shop years earlier and made it its premier feature. Xiaohongshu has always been more commerce-centric than Instagram, focused on discovery-driven and serendipitous shopping—the digital equivalent of browsing the mall. It’s the counterpart to more sear... See more