Instashop
And let’s see what happens over the next decade as Instagram builds out its commerce operation. Perhaps we’ll all be stores someday. (Whatever that means.)
Dan Frommer • The end of Need Supply
As I’ve previously discussed, the importance of individual brands diminish on aggregator e-commerce platforms. It’s challenging to build a strong brand on Amazon because Amazon itself is the brand that consumers trust, and brands become secondary to signals like reviews and sort order. The antidote for brands is to leverage platforms that allow for... See more
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Facebook Shops and Instagram Shops represent a model of e-commerce that more closely aligns with consumers' natural shopping behavior, combining serendipitous discovery and social inspiration.
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Instagram remains the most influential and vibrant catalog of visual culture on the planet. Unless it somehow blows the opportunity, it should be able to use that to drive discovery and commerce business over the long run.