Saved by Lillian Sheng and
Instagram’s Existential Bet
Of course, people grab TikToks and share them on YouTube or Twitter or as Reels on Instagram, but those apps receive flattened video files and can’t break them into component parts to be remixed the way you can on TikTok. Those other services are fine endpoints for distribution, but the creativity happens on TikTok. Don't get me started on apps lik... See more
Eugene Wei • American Idle — Remains of the Day
Facebook, Instagram, and Twitter all build their feeds from content shared by friends and followers. The pool of content their algorithms choose from is limited or scoped. TikTok’s feed however is built from content shared by any user, regardless if you know them or not.
Eric Feng • May The Feed Be With You: how algorithmic feeds create the best content experience for users
Recently, Instagram announced it would start showing its users posts from accounts they don't follow. In many ways, this is as close to a concession as we'll see from Instagram to the superiority of TikTok's architecture for pure entertainment.