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🚨 Instagram walks back its changes
How to do this in a way that wouldn’t upset the creator community or disrupt the egalitarianism of the ecosystem or - after all, every channel starts with zero subscribers, and every video with zero views - is another question: I’m excited to see if anyone’s figured it out by 2030.
Jad Esber • 📺 the creator economy in 2030 and the growth of viewer-funded businesses
The reason Instagram was so successful in the early days is it was so simple. And not just simple, but the founders really felt that it was important that they solve a problem for a user. Instagram stories was solving a problem for a user — that problem of pressure. But when you look at Reels — what problem does that solve for a user? It really sol... See more
Casey Newton • Instagram turns 10
“It's not nearly as hard to get a bunch of people to try something as it to build something a bunch of people want to keep using over time,” Mosseri said.
Casey Newton • Meta unspools Threads
Now, the question is whether Instagram should replace their default view with a “full screen video experience” that would basically complete their transition into a wholesale TikTok clone.