Instagram turns 10

Like Snapchat, it has a novel format. But if you just focus on the format, you miss the point. The most important thing is the purpose and structure of the network. TikTok users aren’t sharing with their friends, they’re performing for the world. They’re not keeping up with familiar faces, they’re discovering new ones. It’s hard to prove this is tr... See more

Now, the question is whether Instagram should replace their default view with a “full screen video experience” that would basically complete their transition into a wholesale TikTok clone.

Instagram’s linear commerce strategy is the most efficient path to competing with the likes of Amazon, Alibaba, and the new crop of markets like Verishop. But to maintain that path, platforms like Instagram will have to keep its best content creators happy. Mosseri may have to redefine his platform’s rules and engineering strategies to do so. The i... See more