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With hindsight, I feel the reason Svpply never grew into anything substantial is because we misread the opportunity. Smallness was the steam that drove our engine and we opened the gasket.

The familiar social network pattern is to aspire to convert the whole world into a member.

We think there’s room for a different approach. A social netwo

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Of course, people grab TikToks and share them on YouTube or Twitter or as Reels on Instagram, but those apps receive flattened video files and can’t break them into component parts to be remixed the way you can on TikTok. Those other services are fine endpoints for distribution, but the creativity happens on TikTok. Don't get me started on apps lik... See more

But Bandcamp isn’t the answer. Moving all music from Spotify to Bandcamp is no more of a solution than moving all of TikTok’s content from ByteDance’s data centers to Oracle’s cloud. The Bandcamp model might offer artists a greater degree of control and revenue share, but Vine has shown that there’s too much to be lost by investing so much in a sin... See more