INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

live‐data tests, and understand and interpret the results.

for consumer products, we will need to supplement this program with much broader testing of our product ideas—typically with people that have never been exposed to the product.

Leadership inspires and sets the direction, and management helps get us there.

holistic view of product.

at scale, it is very common to have some significant number of product teams that are there in support of the other product teams. These are often called platform product teams, or shared services product teams. They are very high leverage, but they are a little different in that they generally don't directly serve customers. They serve customers i

This is a real customer (not friends or family), who is running your product in production (not a trial or prototype), who has paid real money for the product (it wasn't given away to entice them to use it), and, most important, who is willing to tell others how much they love your product (voluntarily and sincerely).

This is the smallest possible actual product that meets the needs of a specific market of customers.

undisputed expert on your actual product.

contribution margins,