INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

presentations are notoriously terrible for testing business viability.

domain experience,

limitations, and current competitive issues.

recruit, to develop, and to retain strong talent.

You want to give your engineers as much latitude as possible in coming up with the best solution.

The third factor is a (very rough) estimation of how long it will take, referred to as time to market (TTM).

not the same as the company mission statement.

second factor concerns distribution, usually referred to as go to market (GTM).

the product manager and designer must be there for each and every test.