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Inspired: How To Create Products Customers Love
What business objective is this work intended to address? (Objective) How will you know if you've succeeded? (Key results) What problem will this solve for our customers? (Customer problem) What type of customer are we focused on? (Target market)
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
the passion for the product,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Escaping the Build Trap: How Effective Product Management Creates Real Value
Melissa Perri • 3 highlights
amazon.comDeep Knowledge of the Customer