Inside the Rise of Emily Weiss's Glossier
Shein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
The ability to manufacture quality, trend-responsive clothing quickly and sell it at low prices feeds into the front-end of the business, where Shein’s user experience kicks in to create addictiveness.Building an addictive fashion mobile ecommerce experience comes down to four things:
- Low prices
- Great pictures
- Lots and lots of reviews, with pictures a
Not Boring by Packy McCormick • Shein: The TikTok of Ecommerce
Page and Brin, not yet thirty, pinned a ludicrously broad mission statement to their founding documents: Google would “organize the world’s information and make it universally accessible and useful.” By 2006, Google was applying this mission to anything the internet touched.
Mark Bergen • Like, Comment, Subscribe
Out of this cultural moment came the Girlboss, the result of start-up culture being refracted through the prism of fourth-wave feminism that was at the time also gathering pace. The term ‘girlboss’ itself was first propelled into public consciousness by American entrepreneur Sophia Amoruso, founder and former CEO of fast fashion brand Nasty Gal, wh
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