Inside the Rise of Emily Weiss's Glossier
Glossier’s value is not in the sheer scale of its user base, but rather in the interactions within it.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
From Airbnb to Google to Spotify, this era has come to be defined by the commodification of accessible consumer (and now, even enterprise) brands.
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
Out of this cultural moment came the Girlboss, the result of start-up culture being refracted through the prism of fourth-wave feminism that was at the time also gathering pace. The term ‘girlboss’ itself was first propelled into public consciousness by American entrepreneur Sophia Amoruso, founder and former CEO of fast fashion brand Nasty Gal, wh
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