Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Adam Lashinskyamazon.com
Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
amazon.com
As those who have worked with Apple will attest, the simpler way isn’t always the easiest. Often it requires more time, more money, and more energy. It might require you to step on a few toes. But more times than not, it will lead to measurably better results.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
Jobs’s basic operating principles have become the stuff of legend: (1) imagine a product that is “insanely great,” (2) assemble a small team of the very best engineers and designers in the world, (3) make the product visually stunning and easy to use, pouring innovation into the user interface, (4) tell the world how cool and trendy the product is
... See moreRichard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
ts fundamental belief is that those with the most expertise and experience in a domain should have decision rights for that domain. This is based on two views: First, Apple competes in markets where the rates of technological change and disruption are high, so it must rely on the judgment and intuition of people with deep knowledge of the technolog... See more