Saved by Packy McCormick
Inside Anduril’s Comms Strategy: 10 Rules for Mission-Driven Founders
Companies have a strong incentive to align their PR stories around the heroic founder and make it seem that their success was the inevitable result of a good idea.
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
What TiVo should have done is talked about what they believed. They should have talked about WHY the product was invented in the first place, and then ventured out to share their invention with the innovators and early adopters who believed what they believed.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
“Starting a company isn’t easy — you need an insane amount of conviction. You don’t have to be sure the product will work, but you do need to believe fully in the mission.”