For most of history, humanity’s challenge was how to acquire scarce information. There was hardly any good information to be found anywhere. It was locked up in difficult-to-reproduce manuscripts or stuck in the heads of scholars. Access to information was limited, but that wasn’t a problem for most people. Their lives and livelihoods didn’t requir

Outside of the open web, email, and text, there isn’t a scaled D2C channel that is not controlled by a major platform. So the primary way that startups have to reach customers today is via paid acquisition. That’s why the question an investor asks today to a startup that is scaling is: where are you buying audience and what are your customer acqui

There’s gold in the data that Amazon, Apple, Facebook, Google, and Microsoft have about us. And that gold will be worth a lot less to them if the knowledge that produces it is shared with everyone.