Influencers are putting up paywalls. What does that mean for brands?

For social networks, one way to monetize is via social amplification. Instead of cutting off your users by imposing a paywall or membership, charge them to separate themselves from the crowd. Tinder does this with super likes. Fortnite does this with virtual skins. And nowadays, some DAOs, like FWB, are token-gating their Discords so members can jo... See more

After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more

In 2020, millions of influencers earn a living on social platforms like Instagram, YouTube, Twitch, and TikTok. These influencers are the foundation of the “solopreneur” phenomenon, which is disaggregating work and changing the meaning of a career.