For social networks, one way to monetize is via social amplification. Instead of cutting off your users by imposing a paywall or membership, charge them to separate themselves from the crowd. Tinder does this with super likes. Fortnite does this with virtual skins. And nowadays, some DAOs, like FWB, are token-gating their Discords so members can jo... See more

Sponsorships and ads are no longer sufficient – it’s time for social networks both new and old to focus on building tools to allow influencers to make money on-platform.