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Influencer marketing isn't dead
At a time when interacting safely with other humans can no longer be taken for granted, the appetite for digital spokespeople is accelerating. Brands are expected to spend as much as $15 billion annually on influencer marketing by 2022, up from $8 billion last year, according to Business Insider Intelligence. A growing slice of that money belongs t... See more
Bloomberg Businessweek • Bloomberg - Are you a robot?
That’s not to say that message-based advertising will die out – it almost certainly won’t – but to be effective the message will need to become more targeted, focused and relevant.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Influencers and creators are small businesses and if you think about all the things that small businesses need these days to succeed, they will be repurposed for the influencer marketing space.
Kate Clark • Venture capitalists ‘like and subscribe’ to influencers
Back from the dead, Brandless moves into the creator economy and e-commerce rollups
Lucinda Shenfortune.com