Saved by Kat Fergerson
Influencer Marketing 2.0 🤳
The influencer marketing industry will be worth $15 billion by 2022, up from $8 billion in 2019, and that growth is powered by the long tail of influencers.
Rex Woodbury • The Evolution of the Influencer
Take a look at www.collaborativeconsumption.com – this story is going to feature strongly in the years ahead.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
But influencer marketing is also broken. As I wrote in May’s Influencer Marketing 2.0, most influencer campaigns rely on hefty upfront lump-sum payments and use hacks like discount codes to track attribution. ROI is often poor, and measurement is even worse. The channel is difficult to scale efficiently.
digitalnative.substack.com • CAC: Customer Acquisition Chaos - by Rex Woodbury
In the Influencer 2.0 era, anyone will be able to launch a brand.