Influence: The Psychology of Persuasion (Collins Business Essentials)
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Influence: The Psychology of Persuasion (Collins Business Essentials)
- Reciprocation: What goes around comes around...profitably! 5. Commitment/consistency: The “Four Walls” technique. 6. Scarcity: Get ’em while they last!
Drew Eric Whitman • Ca$hvertising
One favorite and profitable tactic of certain compliance professionals is to give something before asking for a return favor. The exploitability of the tactic is due to three characteristics of the rule of reciprocation. First, the rule is extremely powerful, often overwhelming the influence of other factors that normally determine compliance with ... See more
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
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The Psychology of Money: Timeless lessons on wealth, greed, and happiness
Housel Morgan • 5 highlights
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