Why Creator Tokens Will Precede Community Tokens - a16z crypto

Tokens may be one key to unlock the ownership economy, but to reach a more equitable version of this future, we must participate in crafting the culture around token distribution, mediation, and governance now. This becomes important because, unlike shares in cooperatives, many tokens that double as governance rights can be sold on secondary market... See more

The unique, killer feature of tokenized communities is the rapid incubation and funding of community-led projects.

Tokenized communities turn members into entrepreneurs, creating a network of projects, products, companies, and sub-communities that are working toward propagating a common meme or mission.

Social Money is a branded digital token that individual artists and creators can issue to their online communities. It allows creators to own, control, and coordinate the value that they create across media platforms. It’s kind of like a personal loyalty rewards program, but with added benefits (and risks) for both creators and consumers.

1. Creating a token for your community is a long-term commitment... there’s an implicit obligation to make the token more valuable - whether that's creating more content, offering more perks, or doing something else for your community.