Indie beauty brands embrace shoppable livestreaming

Livestream sellers put forward their point of view and editorial eye on the products they select and evaluate. Facebook Shops and Tik Tok Shopping similarly give opportunity to sellers of all stripes to set up their shops.

Earlier this year, Wei, known as Viya, used Taobao to sell a commercial rocket for 40 million yuan, or $5.6 million. The hashtag #WeiYaSellsARocket went viral on the Chinese social platform Weibo after the incredible feat.