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Increase funnel conversion with Psych
Behavioral design is where psychology and technology meet—a systematic way to influence a desired behavior, one step at a time.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
You don’t have control over internal urgency, but you can see its effect on conversions. When internal urgency is low, your conversion-rate elasticity is high; that is, you have a lot of potential to make conversion-rate improvements through design and content changes. High internal urgency in an audience segment means they will crawl over broken g
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
mind-set of visitors during the awareness stage. They have just arrived at your site. Their level of commitment is low and they may click away at any moment. They are looking for reassurance, recognition of their needs, and a clear path to follow. If something catches their eye, they may stay and explore further.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing