Increase funnel conversion with Psych

Behavioral design is where psychology and technology meet—a systematic way to influence a desired behavior, one step at a time.

Anxiety Anything in the conversion funnel or missing from the pages that creates uncertainty in the prospect’s mind. Ask yourself: “What are potential misgivings the visitor could have about undertaking the conversion?”

A human brain is designed to experience pleasure when it understands something and fear or resistance when it doesn’t. This is a basic survival mechanism and it’s one that very few companies take into account when they communicate with their customers.

insights, is where you plan for learning that gleans insights about your customers and prospects. These insights happen when you discover the “why” behind the results you observe. When you see a pattern that implies a motivational driver or usability principle, you can use it to create many more test hypotheses.

As conversion optimization has become more popular, many people have confused it with best-practice consulting.

To make your user flow really work for boosting conversions, you must base it on customer personas. Use actual customer behavior and research to determine the tasks that customers want to perform, what matters to them and why. Do what you can to experience a day in the life of a customer. Once you have your first flow done, conduct user testing.

statistical landing page testing is to tap directly into this hidden limbic system decision maker and unmask it by seeing its emotionally based underlying actions (unmediated by surveys, focus groups, or usability tests