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Increase funnel conversion with Psych
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik • 1 highlight
amazon.com
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
amazon.com
It helps to reveal any potential to increase conversion rate or how the user experience the entire flow.
Sarah Gibbons • Empathy Mapping: The First Step in Design Thinking
The layout, eyeflow, and interaction changes that made the conversion experience much better during normal shopping periods had less of an effect during high-urgency periods. When shoppers had high internal urgency, they were motivated to overcome usability and informational barriers to find the products they needed.