We need ritual technology. Technology designed for ritual use.

Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.

Ritual technology operates on... See more

Some things feel different, though—taking a few moments out of my day to play Wordle or post to BeReal. I do these consciously and attentively, as daily rituals, and I’m optimistic that social products can foster rituals, not just habits. Ritual social apps aim to create regular, purposeful moments, even if small ones; they’re at their best as a mi... See more