David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.

With his simple intuition that Taylor Caldwell should write historical novels, Perkins had founded one of the most enduring and profitable careers in the history of book publishing, one that continued three decades after his own death.

trillions of meals that human beings have prepared and consumed over millennia out of essentially the same fundamental set of ingredients, individual people not only come up with new recipes, but can in fact become famous doing so? A new recipe here and there, sure. But entire cookbooks full of culinary novelty? Or even, as is the current reality i

The Corporal's dedication to his recipe may have been irrational in origin, but its effect made perfect sense. Prescott's Pickle Principle works both ways. The unswerving dedication to the Corporal's formula acted like a brine in which the entire company was immersed, preserving the quality of its product in the face of a thousand attempts to make