In Praise of Slowness: Challenging the Cult of Speed

Incorporating slowness into your process is a paradox. What I mean by slow is that you work at a pace that allows you to pay attention to what you are doing.

Or to take another example, what is to be gained by asking the New York Philharmonic to play Beethoven’s 9th Symphony faster and faster each year?

Recognize that, for your customers, a slower pace of life is a good thing Before the global pandemic, it was popular to discuss the damage of social media to our brains, psyches, and social lives. Artist Jenny Odell wrote a book titled How to Do Nothing, about resisting the attention economy. Doing nothing is what most of us don’t know how to do. T