In Online Ed, Content Is No Longer King—Cohorts Are

It seems to us that the principles behind the d.MBA could be a new model for online education. We call it the Micro Community Course.

If online courses are poorly designed, why have they become so popular? To students, MOOCs offer more convenience and lower cost than traditional education. To educators, it offers an unbelievably attractive business model with infinite scalability. You prepare a course once and, in theory, millions of people can buy it without your additional inpu... See more

Online courses have become a crucial part of the creator, influencer, and thought leader economic ecosystem, especially as we know that creators are experiencing extremely high levels of burnout in their work. It’s hard to make a living from creator funds and tip jars. Online courses make it easy to monetize experience at scale. Again, a total win.