Traditional and institutional brands and retailers will continue to lose market share to local retailers and community-based shopping platforms.

In the mid-twentieth century, developers might have taken on shoeshines and newspaper stands as amenity-oriented tenants. Today, they are more likely to seek out gourmet coffee shops, bookstores, restaurants, and cafés. It isn’t unusual for developers to offer such tenants leases with reduced rent, or no rent at all. In some cases, the tenants pay ... See more

Already in the 1800s, brands were quick to seize the burgeoning urban landscapes as fertile grounds for reaching an expansive audience, a strategy later employed by brands such as Coca-Cola with their iconic billboards at the beginning of the 20th century.

Hand in hand with the evolution of humans and their quintessential living space, brands today ... See more